Mantis and Charcoal form the foundation of the Rhythms Fitness color palette, a vibrant take on traditional Zumba green. Mantis brings energy and movement, while Charcoal adds a modern and confident edge. Together they create a balance between liveliness and sophistication that reflects the spirit and style of the studio.
M #5FBC61
Charcoal #0D0D0D
Typography
Goblin was selected for its playful and natural character, aligning with the expressive energy of Zumba and the welcoming tone of the brand. To complement it, Heebo was used for paragraphs, offering clean readability while maintaining a modern aesthetic. Together they create a type system that feels both fun and professional, perfect for an active and engaging fitness space.
The business cards reflect the full visual identity of Rhythms Fitness, combining playful typography with clean layout and a sense of movement. A custom line illustration of a dancer brings energy to the design, creating a dynamic first impression that feels both modern and full of life.
Web Design
We designed a simple and welcoming website for Rhythms Fitness that makes it easy for visitors to find key information like class schedules, pricing, and how to join the studio. The layout is clear and user friendly, with a focus on accessibility and flow. The overall experience feels approachable and energetic, reflecting the studio’s vibrant community and focus on movement.
